Jerry’s work is guided by the belief that design is not about excess, but about meaning. Flowers, space, and setting are tools for honoring people and moments—whether marking a milestone, gathering family and friends, or bringing beauty into everyday life.
In Jerry’s own words:
“I’ve always believed that celebrations matter more than we sometimes realize. They’re the moments when people pause, come together, and remember what’s important. My role is to create environments that support that—spaces that feel welcoming, considered, and true to the people they’re for.”
Community is central to Jerry’s practice. He views creative work as a form of participation, not just production, and remains committed to supporting organizations and initiatives that, over time, strengthen the region's social fabric through creativity and involvement.
Jerry continues to lead the company he founded with a simple philosophy: create with integrity, respect the moment, and design experiences people carry with them long after the event has passed.
